Using online and offline communities in urban development communication
With a combination of online and offline communities, Thuiskamer Egmond-Binnen and Stadsvisie Rijswijk 2030 have succeeded in permanently activating a network of citizens.
On 22nd June, Community manager Peter Staal posted an article on Frankwatching describing several successful participation approaches for municipalities.
Homepage of ‘Thuiskamer Egmond-Binnen’
NEW VISION FOR THE CITY
A city vision is nothing more than a plan for the future that gives direction to a city or village’s policy for the coming years. The examples discussed in the article show that a smart combination of physical gatherings and virtual meeting places leads to success.
For the ‘Thuiskamer Egmond-Binnen, this combination included a virtual living room (the online community) and a physical place (an old school in Egmond-Binnen). The Rijswijk project didn’t have such a fixed base. There, online community advisor Wilberd Gijzel managed the online community, together with his colleagues for the Stadsvisie team. For the project’s kick-off meeting in the Broodfabriek event hall, three thousand citizens received an invitation on their doormat.
THE ROLE OF AN ONLINE PLATFORM
Both ‘Thuiskamer Egmond-Binnen’ and ‘Stadsvisie Rijswijk 2030’ made use of Mett. Our online community is excellently suited for co-creation. The Egmond-Binnen project could use the physical place to collect ideas. They used their online community to share those ideas while also providing an overview. In Rijswijk, all reports were shared on the platform. Then, the three hundred registered participants were asked to list their municipality’s strengths, weaknesses, opportunities and threats. Those reactions were distilled into a first concept version of the city vision. That first concept was further refined by sharing proposals with the online community and asking them to give ratings to each. Below each proposal, people could share their opinions and comments in a comment section. In the last phase, the municipality shared a public online magazine with the community which described the resulting vision.
Homepage of ‘Rijswijk 2030’
WANT TO KNOW MORE ABOUT ONLINE COMMUNITIES FOR CITIZEN PARTICIPATION AND URBAN DEVELOPMENT COMMUNICATION?
Peter Staal’s entire article can be found on Frankwatching.